Strategic Design for Standout Brands
I’ll personally guide every step of your project so you get expert insight, seamless execution, and a brand that truly stands out.
Brand Foundation
1–2 weeks
A simplified identity solution for early-stage founders and small startups who want to launch with clarity and confidence.
This package is designed to establish your visual foundation from the very beginning, ensuring your brand looks intentional, cohesive, and ready to make an impression without unnecessary complexity.
What's included
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Color Palette
A tailored color system that reflects your brand identity, delivered with usage guides and codes for web and print consistency.
Typography
Font selections with rules for hierarchy, pairing, and usage to support your brand communications.
Mini Brand Guide
A clean, easy-to-follow guide that ties it all together. The Mini Brand Guide explains how to use your logo, colors and fonts consistently.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
How it works
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Introduction
At the very beginning, the project begins with a free discovery call or project questionnaire to help me learn more about your business, goals, and visual preferences. Once you’ve submitted the filled-out questionnaire, I’ll share my project packages so you can choose the one that fits best. After your selection, I’ll send an invoice for the 50% upfront payment to confirm the booking.
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Concept Proposals
Within a few days, you’ll receive 3 distinct logo proposals, complete with colors and typography.
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Feedback & Revisions
You’ll select your preferred logo and can request two rounds of edits to fine-tune the final design and colors
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Finalization & Delivery
Once finalized, I’ll package your selected logo, color palette, typography, and mini brand guide in an easy-to-use suite.
Brand Momentum
2–3 weeks
Ideal for businesses ready to level up from a basic look to a more refined and consistent brand presence.
This package combines essential visuals with brand fundamentals to create a clear, aligned identity system, helping you communicate with purpose and grow without diving into full brand strategy just yet.
What's included
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Logo Animation
A dynamic animated version of your logo, crafted to enhance brand presence across digital platforms.
Brand Foundation
Establishes the core values and purpose that drive your brand, defining clear solutions to meaningful problems, and creating tangible impact that guides strategic decisions.
Visual Identity System
A cohesive and comprehensive system of visual elements, including, typography, colors, imagery, and graphics, designed to consistently represent and reinforce your brand across all platforms and touchpoints.
Brand Personality
The set of human traits and characteristics that your brand consistently expresses, shaping how you communicate, behave, and connect emotionally with your audience.
Brand Guidelines
A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
Marketing Materials
Branded designs that communicate your message with clarity and consistency, tailored to support outreach, engagement, and promotion across both digital and print platforms.
How it works
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Introduction & Discovery
At the very beginning, the project begins with a free discovery call or project questionnaire to uncover your goals, audience, and aesthetic tastes. Once you’ve submitted the filled-out questionnaire, I’ll share my project packages so you can choose the one that fits best. After your selection, I’ll send an invoice for the 50% upfront payment to confirm the booking.
This step lays the foundation for everything we design next without going too deep into strategy.
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Visual Direction
Based on your input, I’ll create 1–2 visual moodboards to lock in a direction. This ensures we’re aligned on the overall aesthetic and tone before diving into design work.
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Concept Proposals
Now we bring your brand to life. I’ll design a logo suite, choose brand colors, typography, and visual elements. You’ll receive a full concept showing how it all works together.
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Feedback & Revisions
You’ll get two rounds of revisions to fine-tune your brand. I’ll guide you through the feedback process to make sure your new look feels just right.
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Finalization & Delivery
Once finalized, I will create branded social media assets and marketing materials so you can launch across both digital and print platforms with confidence and consistency.
Brand Immersion
3–4 weeks
Designed for new businesses that want to build a meaningful, strategic, and emotionally resonant brand from the ground up.
This immersive experience helps define your identity, audience, and position in the market, setting you apart and preparing your brand for sustainable, long-term growth.
What's included
Logo Suite
A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.
Logo Animation
A dynamic animated version of your logo, crafted to enhance brand presence across digital platforms.
Brand Foundation
Establishes the core values and purpose that drive your brand, defining clear solutions to meaningful problems, and creating tangible impact that guides strategic decisions.
Visual Identity System
A cohesive and comprehensive system of visual elements, including, typography, colors, imagery, and graphics, designed to consistently represent and reinforce your brand across all platforms and touchpoints.
Brand Archetypes
How your brand uniquely addresses customer needs and delivers distinctive solutions compared to competitors. It clearly communicates the unique value your brand provides, positioning you as the preferred choice for your audience.
Brand Personality
The set of human traits and characteristics that your brand consistently expresses, shaping how you communicate, behave, and connect emotionally with your audience.
Competitor Analysis
A detailed evaluation of your competitors brand strategies, strengths, and weaknesses, providing insights into market trends and opportunities to strategically position your brand for maximum advantage.
Audience Personas
In-depth representations of your ideal customers, detailing demographics, behaviors, goals, and pain points to guide targeted and impactful marketing and brand messaging.
Brand Guidelines
A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
Marketing Materials
Branded designs that communicate your message with clarity and consistency, tailored to support outreach, engagement, and promotion across both digital and print platforms.
How it works
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Introduction
At the very beginning, the project begins with a free discovery call or project questionnaire to gather key details and goals. Once you’ve submitted the filled-out questionnaire, I’ll share my project packages so you can choose the one that fits best. After your selection, I’ll send an invoice for the 50% upfront payment to confirm the booking.
From there, I move into a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. This sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.
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Creative Direction
Once I’ve mapped out your strategic foundation, I’ll create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. I’ll use this step to visually align before any design begins, ensuring we’re on the same page creatively.
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Concept Proposals
You’ll be presented with two fully developed brand concepts – each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral, like social banners, business cards, letterheads, or envelopes.
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Refinement & Revisions
After the presentation, I move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
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Final Delivery & Support
Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.
Brand Addons
Pitch Deck
A clear and visually impactful presentation of your brand’s vision, value, and opportunity, tailored for investor interest and stakeholder confidence.
Logo Animation
A dynamic animated version of your logo, crafted to enhance brand presence across digital platforms.
Brand Guidelines
A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.
Social Media Assets
Branded, engaging content tailored for social platforms designed to enhance recognition, foster connection, and drive interaction.
Marketing Materials
Branded designs that communicate your message with clarity and consistency, tailored to support outreach, engagement, and promotion across both digital and print platforms.
Website Design
A fully responsive, brand-consistent digital presence, offering clarity, ease of use, and a seamless journey for your audience.
More at your request
These packages are designed as starting points to help us align quickly.
Each one is fully flexible and tailored to your goals, offering a solutions-driven approach to your brand needs.
Brand
Co-Founder
1 month
This is an ongoing, high-touch creative partnership designed to bring consistency, clarity, and intention to every touchpoint of your brand or business.
From everyday design tasks to big-picture creative strategy, this retainer gives you flexible, exclusive access to collaborate with a designer who understands your brand. Everything is approached with intention to help you move quickly with a stronger presence, resulting in cohesive growth across all platforms.
What's included
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End-to-end Design Support
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30–36 Hours Per Week
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Creative Direction
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Web, Digital, and Print Design
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Presentation & Document Design
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Fast Turnarounds with Atention to Detail
How it works
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Creative Onboarding
I’ll start with a kickoff to get aligned on your current brand assets, goals, and priorities. This step sets the foundation for a seamless, collaborative flow. We’ll define your design needs, ideal workflows, and communication rhythm so everything moves with clarity.
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Full-Time Design Support
Receive full-time design support dedicated entirely to your brand for 30-36 hours per week. From campaign launches to internal collateral, every touchpoint is thoughtfully designed to stay cohesive, strategic, and on-brand. This model offers flexibility to shift priorities as your business evolves.
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Seamless Collaboration
Acting as an embedded member of your team, design support is responsive, proactive, and fully aligned with your goals. Communication is tailored to your preferred tools and pace, ensuring design moves as quickly as your ideas do.