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Hello there, I’m excited to collaborate with you. Book a call and let’s create stunning visuals together.
Note: The purpose of this call is to discuss your business goals and see how we can work together. 2025
What is a brand designer?
A brand designer is a creative professional who develops a company’s public image and messaging. Brand designers may develop a brand for a new company or help an existing company redesign or refresh its brand. Many brand designers have professional backgrounds in graphic design or other creative fields, although some may be self-taught. They can work for agencies that supply clients, or they can work as freelance designers and locate their clients personally.
What does a brand designer do?
Brand designers are often responsible for conceptualizing a company’s image across all the different platforms that it uses to access its customers. They use their creative talents to express their client’s values and message and to promote their products and services. Here are some of the tasks a brand designer might have:
Work from client briefs
A brand designer’s client usually provides a brief, which includes its objectives and business environment. The brand designer is usually in charge of creating a public image and message based on the brief. They may also do extra research on the company to understand their client better.
Design logos
A company’s logo is usually the most recognizable and important part of its public image. It’s crucial that the logo is immediately recognizable because this can inspire trust in customers. Designing a logo is often one of a brand designer’s first and most vital tasks.
Develop visuals
Aside from the logo, brand designers are often responsible for other visuals that businesses may use. Visual media can be an important part of a business’s message, helping create an atmosphere that customers associate with the company. A background in graphic design is often helpful in developing imaging.
Create websites and apps
Many businesses use websites and apps to sell their products and promote their brand. The design and structure of these platforms is another way for businesses to communicate the image, values and message of their company. Brand designers often take a lead role in developing these important tools.
