Understand Every Step Clearly
Both transparency and process are hugely important in building successful partnerships. Here, I break down our client and design process so you have clarity on what goes on and when it happens.
01/
I’ll kick things off with a quick 15-minute call to align on your goals, deliverables, budget, and timeline. If it feels like a good fit, we move forward.
02/
After the call, I’ll send over a detailed summary of what we discussed—scope, price, timeline, and deliverables. Once you confirm it’s all good to go, I’ll also share a project questionnaire to fill out and an invoice for the 50% deposit.
03/
Once I get your filled-out form and the deposit, I’ll officially begin the design work. That kicks off my design process, where I take everything you shared and turn it into something creative and strategic.
04/
Within a few days, I’ll present the work and explain the thinking behind each decision. You’ll have time to reflect and share feedback. If anything needs to be changed or tweaked, I’ll take care of it. Revisions are handled accordingly, either through the communication channel or another short call, depending on their depth.
05/
After you approve the final design, I’ll send the final invoice. Once it’s paid, you’ll receive all the design files neatly organized and ready to use. I’ll also check in a few weeks later to see how things are going and if you need anything else.
01/
Once you’ve shared your brief, I begin my process by deeply analyzing both documents. This eventually allows me to distill the brief down to nine key success metrics for me to use to later assess my work. I’ll then dive into thorough research to fully understand the external challenges of your brand covering your industry, competitor analysis, and audience demographics.
02/
More often than not, there will be words in the brief that stick out from the rest. Word mapping is a fantastic way to take these keywords and find related words or ways to express them visually. This process will immediately spark ideas and further build on my understanding of your brand from the brief and research stage.
03/
Ideas will have already started firing throughout the last two stages and now I can start to execute. This stage is ideally done very quickly; chicken-scratching ideas down as fast as possible with no real precision. Once I feel I’ve exhausted all directions, I’ll go back through the pages and highlight any diamonds in the rough to explore further in the next stage.
04/
I will have selected 5-10 strong ideas to develop and refine. It’s essential for me to work on these ideas on paper before taking it to the computer as I feel much freer with a pencil than with somewhat restrictive pixels and programs. Here, I intend to eke out any potential issues or ways to improve each of the designs. More often than not, one idea will be shouting at me as the winner.
05/
I scan a couple of the ideas I think have the most promise onto the computer and vectorize them. I’ll then experiment with typography and color palettes that further contribute to achieving the objectives in the brief. After I’ve finalized the winning design, type, and colors, I’ll create industry-specific mockups showing you how this design lives in your world.
06/
Once I receive your consolidated feedback after my presentation, if needed, I’ll refine the design further. This will be wrapped up in another presentation if the changes are significant. Once approved, I’ll share the final invoice and after that’s paid, I’ll whiz over all of your shiny new assets ready to take the world by storm!
Want to work with me?
Let’s bring your brand vision to life. Reach out and get started today!